ThumbThink.
Markets. Industries. Systems.A publication by Lawrence Cox
Work with ThumbThink

What are you
trying to understand?

Bring a market question, an audience you want to understand, or an opportunity you want to develop.

01 / Market insight

Examine the opportunity.

Assess an offer, identify overlooked needs, and develop specific questions to investigate.

02 / Concept development

Give the idea a shape.

Clarify the audience, proposition, positioning, and assumptions behind a potential offer.

03 / Market entry

Find a credible entrance.

Explore audience access, trust, channels, partnerships, and a bounded first test.

Begin with a question

Start a conversation.

A brief introduction is enough. Describe the question and the organization. Keep confidential concept details for a later conversation.

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